Headless architectures make it easy to optimise the storefront. The harder, more valuable work is connecting the storefront to pricing, inventory and supply-chain data.
We model contribution margin per order and feed it back into merchandising, promotions and CRO tests, so experiments win on profit rather than clicks.
Omni-channel CRO paired with governed customer and SCM data turns commerce into a compounding system, not a series of campaigns.